Whatnot is a live-stream shopping platform where users can buy and sell in online video auctions.
The platform includes selling categories of collectibles, fashion, beauty, electronics, trading cards, comic books, and live plants.
It operates by connecting sellers and buyers directly through live-streamed events.
[6][7][8] Whatnot generates revenue through fees charged to sellers and collaborations with influencers and brands to promote products on the platform.
[9][10] In January 2025, Whatnot secured $265 million in Series E funding, bringing the company's valuation to approximately $4.97 billion.