Its services are accessed through its mobile apps on the Android[1] and iOS operating systems,[2] and are available in London, Paris, Moscow, and St.

[6] Swiss-Russian founder Anton Chirkunov launched Wheely in Zurich in 2010, seeking to create a data aggregation app similar to Booking.com but for taxis instead of hotels.

Lacking a driver's license and frustrated by his taxi experiences, he eventually switched focus to develop a premium ride-hailing platform that connects riders with accredited chauffeurs.

[12] Following their success in Russia, Wheely relaunched as a luxury vehicle for hire service in London in 2018,[13][14] starting with a soft launch in February.

All chauffeurs are required to successfully graduate from Wheely's three-day Academy in Syon Park, which covers service standards, etiquette, discretion, and first aid.

[21][22][23] Wheely requires chauffeurs to use specific luxury vehicles that are no more than four years old, and to sign non-disclosure agreements to protect the privacy of passengers.

[27] Wheely also received a grant of 5,900,000 ₽ (US$94,150) from Russian non-profit The Foundation for Assistance to Small Innovative Enterprises in Science and Technology [ru].

[7] Due to its pro-data privacy stance, Wheely has in the past refused to hand over requests for passenger or journey data to governments.

In 2020, the Moscow Department of Transportation demanded that Wheely begins sharing real-time journey data from all the vehicles on its platform.