Santa then asks for help from Posten Norge, the Norwegian postal service, to deliver presents on his behalf on Christmas Eve, so he can spend more time with Harry, his new boyfriend.

[3][4][5] The advert quickly became a viral phenomenon worldwide, with most initial responses being "almost universally positive" and emotional in nature.

[2][6][7] It received positive responses from Canadian MP Randall Garrison[8] and former U.S. ambassador to Denmark Rufus Gifford.

[9] However, the advert was criticised for sexualising Santa by some critics in the United Kingdom, such as Dawn Neesom (a columnist for the Daily Star, a tabloid newspaper) and Melanie Blake (a commentator and author).

[12] The advert was not controversial in Norway and has been seen as an example of changing attitudes in the country as a result of campaigning by LGBT rights activists such as Kim Friele.