"It aims to provide a voice for intelligent football supporters, offering both a serious and humorous view of the sport, covering all the topics that fans are likely to talk about, whether serious or trivial.

When Saturday Comes began in 1986 as a bi-monthly, independently published fanzine; however, by 1988 it had developed and come to prominence, being available in newsagents nationwide.

The following year, its profile was raised again by its coverage of the Albania vs. England World Cup qualifying match, and its circulation reached 20,000.

[2] While the magazine now employs professional writers (the September 2009 issue credited fifteen journalists as being "regular contributors"),[3] it still commissions articles by fans.

A number of guest writers have also written for the magazine, including Cris Freddi, Nick Hornby and Simon Kuper.