Along with their participation confirmation, the broadcaster announced that Dansk Melodi Grand Prix 2017 would be organised in order to select Denmark's entry for the 2017 contest.

The event was held on 25 February 2017 at the Jyske Bank Boxen in Herning, hosted by Annette Heick and Johannes Nymark.

The five-member jury panel was composed of five Danish Eurovision fans: Mogens Dalsgaard Myklebust, Mette Thorning Svendsen, Peter Hansen, Morten Kaiser and Søren Toft.

The entertainment director for DR, Jan Lagermand Lundme, stated that the competition would seek out "good songs with a strong chorus, which have the potential to be a hit and that can get us in the final of Eurovision".

[8] Music producers Cutfather and Jonas Schroeder, who had been affiliated with the Dansk Melodi Grand Prix since 2013, shortlisted 41 songs from the entries submitted to the broadcaster and a selection committee of 50 Dansk Melodi Grand Prix fans, television viewers and industry professionals selected five songs.

[14][15] On 8 April, Nissen performed during the Eurovision in Concert event which was held at the Melkweg venue in Amsterdam, Netherlands and hosted by Cornald Maas and Selma Björnsdóttir.

[16] According to Eurovision rules, all nations with the exceptions of the host country and the "Big Five" (France, Germany, Italy, Spain and the United Kingdom) are required to qualify from one of two semi-finals in order to compete for the final; the top ten countries from each semi-final progress to the final.

[17] On 31 January 2017, a special allocation draw was held which placed each country into one of the two semi-finals, as well as which half of the show they would perform in.

[24] The LED screens transitioned from pink, purple and blue colours to gold and Nissen finished her performance on her knees with a pyrotechnic fountain effect.

[25][26] Anja Nissen was joined by five off-stage backing vocalists: Andy Roda, Jasmin Gabay, Julie Lindell, Linda Andrews and Trille Palsgaard.

Each nation's jury consisted of five music industry professionals who are citizens of the country they represent, with their names published before the contest to ensure transparency.

This jury judged each entry based on: vocal capacity; the stage performance; the song's composition and originality; and the overall impression by the act.

In addition, no member of a national jury was permitted to be related in any way to any of the competing acts in such a way that they cannot vote impartially and independently.

The individual rankings of each jury member as well as the nation's televoting results were released shortly after the grand final.