Jones started the project on his own, and laid out a well-balanced set of ski runs: 25% beginner, 50% intermediate, 25% advanced.
Jones financed the project by selling the lumber from the cleared ski runs and using low cost labor.
In 1979, Jones sued the Aspen Skiing Company, alleging violations of the Sherman Act.
However, the rival companies were unable to agree on a means to administer this program and distribute proceeds.
The issue made it to the US Supreme Court and was decided as 472 U.S. 585 (1985) with Jones winning over $10 million in treble damages.