In October 2023, White Cube opened public gallery spaces and private viewing rooms in New York City's Upper East Side, in a three-floor building at 1002 Madison Avenue.
White Cube is a gallery-owned and run by the art dealer Jay Jopling (an Old Etonian and son of a Conservative MP) who, until September 2008, was married to artist Sam Taylor-Wood.
The gallery achieved its reputation by being the first to give one person shows to many of the Young British Artists (YBAs), including Tracey Emin and Gavin Turk.
In September 2006 it opened a second site at 25–26 Mason's Yard, off Duke Street, St James's, home of the original White Cube gallery, on a plot previously occupied by an electricity sub-station.
The 1,000 m2 (11,000 sq ft) gallery, designed by MRJ Rundell & Associates, is the first free-standing building to be built in the St James's area for more than 30 years.
The 460 m2 (5,000 sq ft) gallery[11] launched after a one-off project in the space by Antony Gormley, organised in conjunction with the British artist's major exhibition at the Centro Cultural Banco do Brasil São Paulo in the summer of 2012.
The gallery hosted a series of exhibitions by artists including Tracey Emin, Damien Hirst, Anselm Kiefer, Larry Bell and Theaster Gates.
The launch exhibition, held in a newly designed space created by the London-based architectural studio Carmody Groarke, featured a selection of paintings by the German artist Georg Baselitz.
[42][43] In 2011 an anonymous group of net artists launched a website under the domain name, whitecu.be, as, among other ideas, an experimental institutional critique of authorship and trademark practices.