Frieze Art Fair

The magazine was initially conceived of as an alternative to more established art publications like Artforum, and drew contributors like Hilton Als, Peter Schjeldahl, and Lynne Tillman.

[9] In 2007, Gavin Brown’s Enterprise booth at Frieze was transformed into a flea market, showcasing the fair's willingness to embrace immersive art experiences.

[11] In 2010, Slotover participated in a formal debate at London's Saatchi Gallery with artists including Jasper Joffe on the subject of whether "art fairs are about money.

[15] In 2016, American talent agency and holding group Endeavor acquired a 70% controlling stake in the Frieze brand, including the magazine and art fairs.

Following the acquisition, Slotover and Sharp continued to lead the company until 2020 when Simon Fox, a former media executive at Reach plc, was named CEO, overseeing all publications and fairs.

[6] In 2017, Hauser & Wirth invited classics scholar Mary Beard to open a fake museum at Frieze consisting of artifacts bought on ebay.