[1] The magazine's name, which plays on freeride snowboarding and drugs culture, was originally spelt out as two words (White Lines).
Initially something of a fanzine, Whitelines targeted a core readership, differentiating itself from the competition through its forthright opinions and an irreverent sense of humour.
Early articles included ‘Freak Speak’ (in which the editor interviewed Oxford's local tramps), a tour of the UK's best rollercoasters and an in depth tutorial on ‘How to drive like The Sweeney’.
Other members of the Whitelines editorial team have included the BBC’s Ski Sunday presenter Ed Leigh and photographer James McPhail.
In 2005, Benedek chose a cover-mounted DVD on Whitelines as the means to distribute his acclaimed film, ‘91 Words for Snow’, in the UK.
Whitelines has helped spawn the careers[citation needed] of many of Britain's professional snowboarders, such as Danny Wheeler, Tyler Chorlton, Jenny Jones, Dan Wakeham, Scott McMorris, Dom Harington, Ben Kilner and Jamie Nicholls.