Whitney is a family of humanist sans-serif digital typefaces, designed by American type designer Tobias Frere-Jones.
[1] It was originally created for New York's Whitney Museum as its institutional typeface.
Whitney was created in 2004 by the foundry of Hoefler & Frere-Jones.
Whitney bridges the divide between editorial mainstays such as News Gothic (1908), which is an American gothic typeface, and signage application standards such as Frutiger (1975), which is a European humanist typeface.
Moreover, "its compact forms and broad x-height use space efficiently, and its ample counters and open shapes make it clear under any circumstances.