Whole Earth Discipline

[2] Brand tackles "touchy issues" like nuclear power, genetic engineering and geoengineering, "fully aware that many of the environmentalist readers he hopes to reach will start out disagreeing with him".

[3] Brand said in an interview with Seed magazine, "...I'd accumulated a set of contrarian views on some important environmental issues—specifically, cities, nuclear energy, genetic engineering, and geoengineering—and that it added up to a story worth telling.

[12] Amory Lovins published a critique at the Rocky Mountain Institute,[13] saying on NPR that nuclear energy is not the most cost-effective solution, that it is too expensive and slow to build.

[14] Jim Riccio, a spokesman for Greenpeace speaking with Green Inc. of The New York Times, called Brand's arguments "nonsensical, especially concerning the abysmal economics of nuclear power.

In a talk recorded in Vancouver, he told the audience "maybe nothing" will happen as a result of the accumulating greenhouse gases, although he said it would be "like playing Russian Roulette with five cylinders loaded, to not reduce emissions".

Brand's fresh perspective, approachable writing style and manifest wisdom ultimately convince the reader that the future is not an abyss to be feared but an opportunity for innovative problem solvers to embrace enthusiastically.

"[24] Library Journal's verdict: "Despite the occasional flippant comment, Brand's tough but constructive projection of our near future on this overheating planet is essential reading for all.