The Stamp features a stylized sheaf of grain on a golden-yellow background with a black border.

Every product that bears the "Basic Stamp" must contain at least 8 grams of whole grain per serving.

8 grams equals one half of a MyPyramid serving.

[citation needed] The 2005 Dietary Guidelines for Americans[1] recommend that everyone over age 9 should eat at least three servings of whole grains each day for health.

For an outline of scientific studies published on the health benefits of whole grains, see resources below.