Wicked Good Cupcakes was formed by mother and daughter Tracey Noonan and Danielle Desroches.

[1] After taking a cake decorating class, they began posting photos of their baking online.

[1] Friends and family requested the product and Noonan and Descroches put the cupcakes in a jar in order to ship them.

[2] Wicked Good Cupcakes appeared on Season 4 of Shark Tank where it received an investment from Kevin O'Leary of $75,000 in exchange for royalties.

[3] In 2021, Wicked Good Cupcakes joined the Hickory Farms family of gourmet food gifts.