[1][6][3][7][8] The concept became more widely known in 2019 following the release of Tripp's debut single and music video "Chubby Sexy", after which several leading U.S. media outlets published articles about the terms effect on internet culture.
His wife promoted his research above his competitors, and lent a public face to his work, which could be difficult to explain to a general audience.
The paper also considered the "wife guy" phenomenon to reflect the changed status of marriage from societal default to personal achievement.
[1] Similarly, MEL Magazine wrote that wife guys treated their wives as "legitimizing for a male web celebrity", and as "a measure of the husband’s influence".
[15] Some outlets have argued that public figures and politicians often seek to be seen as a wife guy, in order to be seen as trustworthy and non-threatening.