The division officially launched in 2016; it reuses trademarks associated with Wildbrain Entertainment, an animation studio that had been acquired by DHX.

The division is responsible for distributing pre-existing material and creating original animated and live-action shorts based on properties owned by its parent company and partners.

WildBrain Spark also manages the YouTube presence for a number of external brands and businesses, including Beyblade Burst, Bing, Larva, Moomins, Mr. Bean Animated, Outfit7, Playmobil, The Smurfs, NBCUniversal, Turbozaurs and Warner Bros.

[2][3][4][5][6][7] In September 2019, DHX Media changed its name to WildBrain, citing strong brand recognition stemming from the MCN.

[8] In November 2023, WildBrain Spark merged into its parent company under its YouTube network business in London, along with Digital Studios and Media Solutions, and it was completed in January 2024 with Kate Smith appointed as Executive Vice-president for Audience Engagement.