[3][4] KidsCo was co-founded by former BBC Radio 1 controller Paul Robinson, citing an increasing focus on older "tween" audiences and increasing vertical integration by mainstream counterparts Disney Channel, Cartoon Network and Nickelodeon, in addition to the need to reduce costs for other content producers by not adopting a traditional license fee deal.

[2][5] Subsequently, its offering was said to have included "over 3,000" half-hour episodes each of DIC and Nelvana content, with a broadcast facility made available by Sparrowhawk Media in the United States.

[29][30] On January 8, 2013, KidsCo began broadcasting from Corus Quay in Toronto, while also introducing a refreshed schedule, on-air look and website.

[37] In November 2013, citing "growing challenges in the international children's television industry", and the addition of the competing USA channel Sprout to NBC's portfolio due to its recent acquisition by Comcast, KidsCo announced that it would shut down in early 2014.

[38] KidsCo ceased broadcasting in Europe on December 31, 2013, followed by its feeds in Southeast Asia and Africa in February 2014.