[1] The company aims to bridge Asian and Western markets through its diverse roster of artists and creators, primarily emphasizing Southeast Asia, South Korea, and the United States.

Lim, drawing on his extensive experience in the K-pop industry, established Wild to bridge the gap between Southeast Asian creators and the global entertainment market.

His past roles with leading companies like JYP and Cube Entertainment informed his vision of creating a nurturing environment for artists from Southeast Asia to thrive internationally.

[9] The partnership with Sorn marked a significant step in the agency’s strategy to nurture solo careers and expand its presence in the K-pop industry with the addition of Seungyeon, another former CLC member.

For instance, the agency organized a fan meeting in Manila in 2022 for The Hammingtons, a family popular in South Korea due to their appearances on the reality show The Return of Superman.