The show's aim is to educate children[1] about species, biology, zoology, and ecology, and how small actions can have a big impact.

Some episodes aim to change how animals, such as bats and crocodiles, are perceived by showing how they are an important part of their habitat.

The Kratt brothers are supported by Aviva Corcovado, a biomechanical engineer who invented "creature power suits", which allow humans to mimic the abilities of animals, and other equipment to aid the brothers in studying animals and defeating villains; Koki, a mechanical engineer and computer expert who maintains their flying turtle ship, the Tortuga; and Jimmy Z, the Tortuga's pilot, who operates the teleporter to send equipment to the brothers and helps Aviva test inventions.

The character designs were done by Ben Balistreri, who also worked on The Fairly OddParents, Danny Phantom, and Rapunzel's Tangled Adventure.

After the premiere of "The Great Creature Tail Fail", on October 7, 2020 (2020-10-07), the series went into hiatus for nine months due to the COVID-19 pandemic and the Kratt Brothers focusing more on live appearances.

From January 3rd, 2011, to February 2nd, 2019, there was an assortment of games on the website in which the player could create their own “Wild Kratts” character, earn collectibles such as photos and Creature Power Discs, and explore different animals and habitats featured in the series proper, such as the African Savannah, or the Indonesian Rainforest.

The collectibles on the site could be saved should the player make a PBS Kids account in order to preserve their progress.

On July 26, 2017, Adobe renounced Flash and announced its End-Of-Life as a result of the several security issues in the program's code.

This resulted in a massive purge of flash content that had made up 80% of the PBS Kids website, including Wild Kratts.

On February 2nd, 2019, the Wild Kratts flash games were taken down from the website, and eventually preserved onto the Flashpoint Archive (with the exception of ‘’Flower Flier’’, as well as the 5 path levels from ‘’Creature Roundup’’).

In 2016 (2016), Whole Foods Market introduced a line of products including crackers, vitamins, and soap[12] carrying the WILD KRATTS branding.

Two theatrical live shows based on the animated series premiered at an unknown time at a large stage.

The first stage show featured the Kratt Brothers leaping out of the animation and interacting with the audience, and later using their Creature Power Suits to rescue the miniaturizer from Zach Varmitech.

The live stage performance had featured the live-action Kratt Brothers shrinking down and exploring, only to later rescue their Creature Power discs from Zach.