Wildfire Interactive Inc, or Wildfire, was a startup software company based in Redwood City that developed a social marketing application that enabled businesses to create, optimize and measure their presence on social networks such as Facebook, Twitter, Pinterest and YouTube.

[1][3] In 2014, Wildfire announced it would be integrated into Google's general adtech platform DoubleClick.

[4] Wildfire was founded by Victoria Ransom and Alain Chuard who needed to develop their own social-marketing campaign for their adventure-travel company Access Trips.

[5] The tool was originally called Promotion Builder and focused on developing social media marketing campaigns including sweepstakes, user-generated contests, quizzes and coupons.

[4] Wildfire allowed clients to engage and monetize customers through Facebook, Twitter, Pinterest, LinkedIn and Google+.