Will Ashon (born 1969) is an English writer and novelist, former music journalist and founder of the Big Dada imprint of Ninja Tune records.
[1] In the mid-1990s he worked as a music journalist specialising in hip hop for publications including Trace, Muzik and Hip Hop Connection.
[2] In 1997 he started the record label Big Dada in conjunction with Ninja Tune, signing and releasing albums by artists including Roots Manuva, Diplo, Speech Debelle and Wiley.
[8] In 2019 he returned to the subject of hip hop and released a "genre defying"[9] book about the Wu-Tang Clan's debut album entitled Chamber Music: Enter the Wu-Tang (in 36 Pieces).
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