The Willamette River Greenway is a cooperative state and local government effort to maintain and enhance the scenic, recreational, historic, natural and agricultural qualities of the Willamette River and its adjacent lands.
[2] During his 1966 run for Governor, Oregon State Treasurer Robert Straub proposed public ownership of lands along the Willamette.
Senator Maurine Neuberger sought federal funds to support the program.
[5][3] The 1973 Oregon legislature passed the Willamette River Greenway Act, which established ties to a comprehensive state land use law (Oregon Senate Bill 100) passed that same year.
[3] In 1975, the Oregon Department of Land Conservation and Development included the Willamette River Greenway as one of nineteen standards for statewide planning, requiring that public access, native vegetation, and scenic views be considered when planning new developments.