Willard Wesley Cochrane (May 15, 1914 – March 5, 2012)[1] was an agricultural economist and a leading architect of farm policy in the United States.
In the late 1930s and 1940s, he served in government and United Nations agricultural agencies.
During this time he developed proposals for supply management policy and a national food stamp program.
He was an advocate of sustainable family farming and coined the concept of the technology treadmill.
[3][4] Cochrane wrote a dozen books on farm policy.