[4] During the game, "The Bell" will spend the first half on the defending school's side; at half time it will travel to the opponent's side (usually carried by the cheerleaders, student council, or journalism departments of both schools) where it will sit until the outcome of the game.

The winning school also engraves the date and score of the year's game on the bell, keeping track of the history of the rivalry.

Most years, the outcome of this game highly affects which team is named District 26-4A Champions.

Also, the THS Band annually participates in the filming of the NBC TV series based on the movie, participating as extras and featured as the visiting team band at football games (See Friday Night Lights (TV Series)).

Travis' Ethnic Studies class and teacher, Andrew Gonzales, were interviewed regarding immigration and Texas public schools.

Over the course of the last 18 years, the NJROTC has represented William B. Travis High school in many local and State Drill meets and supported countless community service events to the Austin area.

[6][7] Country music singer-songwriter Rusty Wier, a South Austin legend [8] and a symbol of Austin's "Cosmic Cowboy" scene of the 1970s who was best known for his hit "Don't It Make You Wanna Dance," attended Travis High.