He was news director for KABC-TV in Los Angeles, KLTLA, WLS-TV, and WXYZ-TV.
He was also the President of Fyffe Callaway & Associates, a broadcast consulting firm.
The Fyffe Award is a prize given to an outstanding broadcast journalism student at Northwestern University.
[1] Fyffe developed his happy-talk format in the Midwest, particularly as news director at WLS-TV in Chicago.
Fyffe died on October 12, 2000 in Bloomington, Indiana from a brain injury suffered in a fall.