As president of Gillette North America, Salatich headed eleven divisions at one time, including Right Guard deodorants, Paper Mate pens and the Trac II razor blades.

He won many awards during his 32 years with Gillette for his innovative ad tactics and product sampling campaigns.

Salatich was also recognized by "The National Conference of Christians and Jews" for hiring and promoting minorities.

[5] Born to Serbian immigrants, he was raised in Chicago and overcame childhood poverty to become a World War II veteran.

Married with four children, Salatich retired in 1979 shortly before his first wife Dawn died from breast cancer.