William H. Rorer, Inc.

William H. Rorer, Inc was an American multinational pharmaceutical company headquartered in Fort Washington, Pennsylvania.

Maalox was developed in collaboration between William H. Rorer, Inc. and a medical doctor and researcher specializing in gastrointestinal issues, Alison Howe Price from Philadelphia.

According to the Rorer family, he suggested that instead of selling pain relievers that the company didn’t manufacture, they should create their own products.

Gerald Rorer, president of Rorer and son of the founder, told Mr. Newhart to “go and find something.” Mr. Newhart took up the challenge and contacted an old acquaintance from his student days employed at a drugstore in Philadelphia, Martin H. Rehfuss, who happened to be chief of medicine at Thomas Jefferson Hospital.

It wasn’t long before Mr. Newhart convinced Price to become a consultant for the Fort Washington, Pennsylvania based William H. Rorer, Inc. And it so happened that the first product the partnership produced was Maalox.