He also introduced American-style fast foods to Thailand in the late 1970s and 1980s — brands like Mister Donut, The Pizza Company, and Burger King.
[1][5] He was the president of the American Chamber of Commerce in Thailand, and sat on the Prime Minister’s Foreign Investment Advisory Council.
[citation needed] Minor International (MINT) is a global company focused on three core businesses: hospitality, restaurants, and lifestyle brands distribution.
Its restaurant division is one of Asia's largest, with over 2,600 outlets system-wide in 26 countries, featuring a selection of brands such as The Pizza Company, The Coffee Club, Riverside, Benihana, Thai Express, Bonchon, Swensen’s, Sizzler, Dairy Queen, and Burger King, among others.
In 2017, Minor Hotels bought a 74% stake in London restaurant group Corbin & King, which includes establishments such as The Wolseley.
[10][11] Heinecke has been involved in The St. Regis Bangkok Charity Gala & Auction held on an annual basis, contributing to raising funds for nominated organizations under Her Royal Highness Princess Maha Chakri Sirindhorn, the second daughter of King Bhumibol Adulyadej.