[1][3] Brooks Brothers produces clothing for men, women and children, and licenses its name and branding to Luxottica for eyewear,[4] Interparfums for fragrances,[5] and Turko Textiles for its home collection.
Dating from the fifteenth century, the image had been the emblem of the Knights of the Golden Fleece, founded by Philip the Good, Duke of Burgundy.
In the mid-nineteenth century, Brooks Brothers outfitted United States President Abraham Lincoln and considered him a loyal customer.
[11][12] As a supplier of soldiers' uniforms during the Civil War, Brooks Brothers became a target of outrage for its allegedly shoddy production.
[13] According to James Murray (primary editor of the Oxford English Dictionary from 1879 until his death in 1915) Brook Brothers were allegedly responsible for bringing "shoddy" into American usage.
[18][19] By 1971, eleven Brooks Brothers stores were in operation and located in Manhattan, Chicago, Boston, San Francisco, Pittsburgh, Los Angeles, Atlanta, Washington, D.C., and St. Louis as an integral part of the retail conglomerate Garfinckel, Brooks Brothers, Miller & Rhoads, Inc., that held the company until 1981 when it was acquired by Allied Stores.
In the mid 1990s, the company's executives removed the signature Golden Fleece logo from the brand's cotton knit polo shirts, though it was later restored.
In September 2007, Brooks Brothers's then CEO, Claudio Del Vecchio, announced the unveiling of a high-end collection of men's and women's wear named Black Fleece.
[citation needed] In April 2010, Brooks Brothers launched a line of luxury home furnishings which includes bedding, bath towels, as well as living room décor and entertaining accessories.
As of 2015, there were 210 Brooks Brothers stores in the United States and 70 in other countries, including Australia, India, Hong Kong, Taiwan, Korea, Japan, China, France, Spain, the United Kingdom, Chile, Canada, Panama, Italy, the Philippines, Poland, Mexico, UAE, Peru, Singapore, Switzerland,[28] Indonesia, Malaysia, Greece, and Vietnam.
It is not clear if this policy was the result or cause of the traditional American fashion rule that black suits in daytime for men are proper only for servants and when honoring the deceased.
[61] Brooks Brothers is a sponsor and the official suit designers and distributors of Italian football club Inter Milan.
[63] Brooks Brothers has outfitted every American president since James Madison, with the exceptions of Jimmy Carter and Ronald Reagan.
[68] Several Generals including Ulysses S. Grant, William Sherman, Joseph Hooker and Philip Sheridan purchased uniforms from Brooks Brothers.
[70] Presidents Ulysses S. Grant, Woodrow Wilson, and Theodore Roosevelt all wore Brooks Brothers to their respective inaugurations as well.
In 1945, President Franklin D. Roosevelt wore Brooks Brothers while on his way to meet Joseph Stalin and Winston Churchill at the Yalta Conference.
[71][72] In 2013, during his second inauguration, Obama wore a suit designed by Martin Greenfield, paired with a white shirt from Brooks Brothers.
[64][65] In 2021, President Joe Biden broke tradition by not wearing any items from Brooks Brothers at his inauguration, instead opting for a Ralph Lauren navy suit and winter overcoat.
"[76] Brooks Brothers is referenced in the opening line of the lyrics to "Harvard Blues", written by George Frazier and popularized by Count Basie and Jimmy Rushing in the 1940s.
[80] Brooks Brothers frequently is sought out by costume designers in Hollywood, dressing stars in such films as Ben Affleck in Pearl Harbor, Gene Hackman in The Royal Tenenbaums, and Will Smith in Ali.
[87][88] Chuck Bass and Nate Archibald on the Gossip Girl TV series frequently wear clothes from Brooks Brothers.
[83] Alec Baldwin's titular character in the 1994 film The Shadow was complimented on his Brooks Brothers tie by his adversary Shiwan Khan.
"[90] The lead character Lestat de Lioncourt in Anne Rice's Vampire Chronicles often describes himself wearing suits by Brooks Brothers.
[92] Writers John O'Hara, Somerset Maugham and J. P. Marquand incorporated Brooks Brothers into their stories as a means to draw out character traits.