With a product lifespan of 120 years and rising Veno's is one of Britain's longest running brand names.
In 1884 he was employed as a cabin boy (possibly also with telegram duties) on a ship belonging to the Guion Line.
In 1891 he returned to America and worked in advertising before going to Pittsburgh where he patented Veno's Cough Cure on 24 August 1894.
The patent was made under his real name, but he used the surname Veno from this point onward.
[9] In 1925 he sold his company to Beecham's Estates and Pills Ltd (via Philip Hill) for £500,000 (£30 million in 2020).
[10] He was found dead, on his estate at Woodlands, Bonville Road, Dunham Massey in Cheshire on 10 March 1933.
The obligation to do this appears linked to the product, and possibly some original agreement with the man.
A second theory is that there was no man "Veno" and Varney was echoing the name of Eno's Liver Salts which is certainly phonetically similar.