William Holliday (merchant)

William Holliday (aliter "Hollidaie", "Halliday", etc) (c. 1565 – February 14, 1624) was a wealthy London merchant and chairman of the East India Company.

In 1594 he took part in the Duke of Cumberland's expedition to the Azores which involved the sinking of the great Portuguese carrack the Cinco Chagas.

In April 1619, after "long and earnest solicitation" by the Marquess (later Duke) of Buckingham, who was acting on instructions from King James,[4] he married off Anne to Sir Henry Mildmay.

[4] Many years later, their daughter Margaret Hungerford erected a monument to William, Susanna, and her sister Anne, in St Lawrence Jewry church.

These arms bear close resemblance to those granted in 1605 to his cousin Sir Leonard Holliday, Lord Mayor of London in 1605:[8] Sable, three close helmets argent garnished or within a bordure engrailed of the second (Guillim, Display of Heraldry[9]), the differences being in the garnishing of the helmets, the form and tincture of the bordure and (for the crest) the direction in which the lion faces.