William J Bruce III (born March 4, 1980) [1] is a Canadian author and publicist[2] best known for his work with former NFL players as well as former wrestler Ted DiBiase.

Bruce started his career while attending Kingston College in Niagara Falls, Canada.

In early 2007 desiring to return to film, Bruce walked into the office of Byron M. Jones a managing partner for Pure Flix, Byron also owned the company that managed talent,[4] Bruce became the publicist and booking agent to the "Million Dollar Man" Ted DiBiase of World Wrestling Entertainment,[5][6] a position he held until late 2010[7][8] During his time at Pure Flix, Bruce acted as a script revisionist for the Eric Roberts film In the Blink of an Eye[9][10]and doing back end work for their streaming and DVD store, as well as helping to promote films.

[11] Bruce has also worked as publicist to athletes like NFL player Shawn Harper[12][13][14] and author Bill Bean of Discovery Channel.

Bruce served as the executive producer for the 2011 album "Bridge Wars" which features artists such as F.E.R.N (produced by DukeDaGod of The Diplomats), Mahogany Jones (four-time Champion of BET’s "Freestyle Friday's" battle competitions) and Brookyln’s own L.G.