William M. Ulrich

[4] Ulrich started to study at the Western Illinois University in 1974, and obtained his Bachelor of Business, Management Information Sciences in 1978.

In 2016, along with Whynde Kuehn, Ulrich co-founded Business Architecture Associates, Inc., an international training and mentoring company.

The methodology was especially designed to assist organizations "migrate large, aging systems into strategic architectures that support tomorrow's business needs.

Transformation strategies, organizing disciplines, techniques, and tools reduce the risks of deploying the component-based architectures you need to stay competitive while maximizing the business value of core systems that work.

"[8] The Guild is a not for profit, international membership organization for practitioners and others interested in the developing the field of business architecture.

Historically, the term "enterprise architecture" has a tendency to turn off business professionals because they immediately assume that the concept is an IT focused creation.