William Murray (19 April 1912 – 21 September 1995) was a British educationist who created the Ladybird Peter and Jane books.
He became a headmaster at two schools in Cheltenham and a County Education Advisor for Devon.
He published a booklet called Key Words to Literacy with the education psychologist Joe McNally from the University of Manchester.
[4] The Key Words Reading Scheme, taking his ideas, was first published in 1964, with Peter and Jane, and went on to sell over 80 million copies of the books in the series.
[4] Peter and Jane were based on the real-life children (Jill Ashurst and Christopher Edwards)[5] of a neighbour of the books' illustrator Harry Wingfield.