[1][2][3][4] William's YouTube videos focus on his work as a social media manager and also frequent his own personal interest in fashion and style.

[19][20] Sledd was one of the fastest growing and most viewed director/bloggers on YouTube, ranking in the top ten Most Subscribed (All Time) category as of November 2006.

On September 23, 2006, his personal YouTube account was illegally hacked and all his content (including videos, comments, honours, etc.)

[12] The Advocate magazine noted that along with other openly gay YouTube celebrities, Sledd's rising fame also brought a lot of anti-gay commenters, which it ascribed to John Gabriel's Greater Internet Fuckwad Theory.

"[26] Featuring Cara Cunningham in a heavily affected persona, William Sledd,[27] and "Gay God" (Matthew Lush), the video consisted of each of the four bloggers commenting on the others' vlogging, with Buckley acting as host for the various outtakes.

[26] In 2007 he was offered a deal to produce an original Bravo series for Ask a Gay Man Anything, the network had been building its reality show and online properties including "seven show-specific mobile Web sites" in conjunction with Time Warner Cable.

[29] Later that year he was offered his own reality-show, and shot pilot episodes, documenting his rising fame and possible move to the fashion world in New York City.

[33][34] On November 2, 2006, Women's Wear Daily published an article about Sledd and his "Ask a Gay Man" videos.

[38] Among the celebrities that Sledd has gotten to meet, he has a growing friendship with two-time Tony Award-winning actress Christine Ebersole.