Williamsburg Pottery Factory

Williamsburg Pottery was once famous for its "bare bones" appearance; however, it underwent a multimillion-dollar redevelopment that reshaped its look in the spring of 2012.

Williamsburg Pottery eventually added a campground and factory outlet stores, growing to over 200 acres (0.81 km2) and 32 buildings.

[2] However, it began a decline in the 1990s with the rapid growth of other shopping venues on Route 60 closer to Williamsburg, and struggled with the death of its founder in 2005.

[4] Construction began on the new Williamsburg Pottery in December 2010 at the original 1938 location on Richmond Road, following demolition of the old outlet buildings on that site.

Henderson Inc. was chosen as the General Contractor for the project, and AES Consulting Engineers was selected for the site plan work.

Construction was completed in spring of 2012, with a grand opening held on April 5, 2012, the date which would have been founder Jimmy Maloney’s 100th birthday.

However, even though the Pottery owners have expressed optimism for their long-term goals, they have stated that so far the development has not attracted as many new visitors as they had hoped.