At 991,000-square feet (876,000 retail, 115,000 office), Peninsula Town Center is the largest redevelopment project in Hampton's history.

Peninsula Town Center has a mix of department and specialty retailers and restaurants, as well as commercial office and residential space above stores on some buildings.

Coliseum Mall was built in 1973, as a commercial centerpiece of Hampton's Mercury Boulevard-Coliseum Central district and still remains the largest single tax source within the city.

The center was the largest and busiest shopping area on the Virginia Peninsula as it opened on October 31, 1973, until Newmarket North Mall opened in 1975 with Sears, Leggett, and Miller & Rhoads which had moved from its original location across the street at the original Newmarket Shopping Center.

Ward had moved from the adjacent Mercury Plaza Mall which was converted into an open-air shopping center.