Willie Laird was a Scottish association football player, best known for his time with East Fife before and after the Second World War.
During this post-war "Golden Period", East Fife won the Scottish League Cup three occasions within seven years (1947–48, 1949–50, and 1953–54).
In Laird's two full seasons in Scotland's top division, East Fife finished fourth both times.
He is the only man to win three major cup winners' medals while playing for East Fife, a feat unlikely to be matched nor beaten.
In the season when Laird stopped playing for East Fife the club's finishing League position dropped to tenth.