WindingRoad.com serves as a companion site for the magazine, offering daily industry news, timely new car drive reviews, and resources for the in-market auto consumer.
In early 2006, Martin brought an instant dose of industry credibility to Winding Road by hiring David E. Davis Jr. in the role of Editor-In-Chief.
Having spent decades at the helm of Car and Driver and Automobile Magazine, Davis brought the Winding Road editorial offices to Ann Arbor, MI.
Tom Martin currently serves at the top of Winding Road's masthead as editorial director, with Bradley Iger as the editor-in-chief, and Chris Amos as multimedia editor.
The webzine launched its Involvement Index in February 2010 using a multipoint scoring formula to rank vehicles based on overall levels of feedback while driving.