After graduating from Rollins College, Adam Strum entered into the same profession as his father and became a wine salesman.

The Strums placed a small ad in a gourmet magazine for a corkscrew, realizing that the most affordable way to market customers was through direct mail.

[9] In 2022, the company announced the development of the Wine Enthusiast Showroom, Education, and Tasting Center in its New York corporate office.

[10] The same year, Wine Enthusiast earned a Great Place to Work certification, with an 87% approval rating.

By the end of 2015, the site was featuring a library of over 200,000 wine, beer, and spirits reviews as well as contributions by celebrities.

[17] In addition to print and online publication, Wine Enthusiast hosts events for consumers and trade.

Two main annual events are the Forward 50 list celebrates the top 50 wine restaurants in the United States featured yearly in the August Issue, and the annual Wine Star Awards dinner, during which awards are given to recipients in several different industry categories.