Wine TV launched on September 17, 2004[1] and is independently owned and operated.

At launch, it was unable to secure a carriage deal with any provider in the United States, so the decision was made to launch the channel internationally where it has been quite successful.

Wine TV secured distribution in 22 countries, 4 continents.

The German version ceased broadcasting in late January 2009.

Wine TV which was also available in the UK and Ireland on the Sky Digital platform, where it went by the name Wine TV however that also ceased broadcasting in late January.