Winner and loser culture

[2] In part, findings reflected that juvenile violence is perpetrated by the presence of a winner-loser culture, which creates an "us against them" mindset that can lead to physical or verbal altercations.

[5] When someone has more free time because they participate in loser subculture, then that identity may bring them success in playing the game.

One advertising narrative in consumer culture is that gambling can transform a loser into a winner, and that state-sponsored games such as the lottery are worthwhile for uplifting some people in communities.

[10] The success of a social media platform depends on a small number of Internet celebrities encouraging online activities from a large mass of other contributors.

[11] One perspective of social media design is that there is a class of users who contribute to the platform to the benefit of others but not themselves, and that such contributors are losers in this scheme.