[2] In 1950, at a Cal Poly San Luis Obispo physical education workshop, Sanders told his group: "Men, I'll be honest.
"[3] In a three-part article, December 7, 1953, on Red Sanders, by Bud Furillo of the Los Angeles Herald and Express, the phrase is quoted in the sub head.
[2] The quotation captured the American public's attention during Lombardi's highly successful reign as coach of the Packers in the 1960s.
The words graced the walls of locker rooms, ignited pre-game pep talks, and even into the Richard Nixon campaign.
[9] This credo has served as counterpoint to the well known sentiment by sports journalist Grantland Rice that, "it's not that you won or lost but how you played the game", and to the modern Olympic creed expressed by its founder Pierre de Coubertin: "The most important thing.