His winning personality and his sense of tact and tone won the Order many friends within the nobility of Germany, France and England.
Under his leadership, the Teutonic Order came to be characterized by knightly life and courtly culture.
Winrich was elected Grand Master in 1351, and with his guidance The Teutonic Order enabled the Baltic Crusades to reach a moral peak.
The victory was attributed to the Virgin Mary and in her honor Kniprode established the Augustinian convent at Heiligenbeil (Mamonovo).
[4] During his time as Grand Master, he also enhanced the look of Marienburg Castle, with more comfort and bigger scale.