Winrock Town Center is an open-air mixed-use development under construction in Albuquerque, New Mexico, United States.

The original intent UNM had with purchasing this lot was to transform it into a garden to produce vegetables for residential students.

This led to a 1958 meeting between then-UNM President Tom Popejoy and Winthrop Rockefeller, where they negotiated building a new regional shopping mall to be built on some of the last plots of UNM's East Mesa land.

[1] Winrock Shopping Center opened on March 1, 1961, on a 71-acre (29 ha) lot[2] near the planned Coronado Freeway.

Winrock was New Mexico's first regional shopping center[3] and was viewed as a symbol of progress and modernity,[4] attracting around 30,000 visitors on its first day of operation.

[5] The original tenants included Montgomery Ward, JCPenney, S.S. Kresge, and Safeway,[6] with a Fedway store opening shortly afterward.

In 1971, Winrock was featured in the American International Pictures release Bunny O'Hare, which starred Bette Davis and Ernest Borgnine.

Winrock was built as an open-air mall with a screened canopy roof to protect shoppers from the elements, a first for New Mexico.

The only remaining stores were the two Dillard's, Bed, Bath and Beyond, and a Sports Authority, each of which owned their respective spaces.

Their policies on activity regulation were challenged by the SouthWest Organizing Project and ACLU after protesters attempted to hand out leaflets at the malls.

The 1972 case Lloyd Corp. v. Tanner states that shopping malls may limit speech activities (such as distribution of pamphlets) on premises.

In July 2002, New Jersey based PruWinrock LLC, the firm that owned the property, announced new development and proposed “an open-air large-format community center.” This failed incarnation would have included high-end retail, a movie theater, and apartment condos.

PruWinrock's approval was denied by the planning commission for additional on and off-ramps to neighboring I-40 on the grounds that they had not completed a required traffic study.

[15] The presented master plan included 1,500,000 square feet (140,000 m2) of new office, retail, restaurant, residential units, and a hotel.

[23] And the Winrock 6, then branded as a United Artists theater under the ownership of Regal Entertainment Group, closed its doors in 2013 and was demolished that same year.