Electoral Calculus describes the demographic as "Centrist", reflecting average views on the left-right and liberal-conservative scales.

Barry Porter (Con) won the seat the first time when it was fought and at the next two general elections.

He had ousted the Labour party candidate from Bebington and Ellesmere Port in 1979 which he held until the election in 1983.

It was won by Ben Chapman (Lab), who held the seat until retiring following controversy over his expenses.

[11] Since its creation in 1983, the constituency has consisted of the Metropolitan Borough of Wirral wards of Bebington, Bromborough, Clatterbridge, Eastham, and Heswall.