Wirtualna Polska was created by Leszek Bogdanowicz, Damian Woźniak, Marek Borzestowski and Jacek Kawalec at Politechnika Gdańska in Gdańsk, who met each other via the Internet.

In the beginning, Wirtualna Polska functioned as a catalogue of websites and then was modified into a web portal offering a number of complex services.

[citation needed] In February 2014 the Polish o2 Group („Grupa o2”) together with private equity fund Innova Capital have completed acquisition of Wirtualna Polska.

In 2016 Innova Capital, the leading CEE private equity fund, sold its 27% stake in Wirtualna Polska Holding SA for PLN 50.00 per share.

Jacek Świderski, Michał Brański and Krzysztof Sierota, entrepreneurs with a majority stake in Wirtualna Polska, were involved in the repurchase of shares from Innova Capital.