[4] A primary tool that the department uses to fulfill its mission and duties is maintaining its official web site, TravelWisconsin.com, which contains a wide variety of information, including access to reservations at various amenities.

Although the department has had the site since 1996, a major update occurred in 2001 as part of a strategic re-prioritization of information technology.

[6] In 2021, Wisconsin tourism had a $20.9 billion total economic impact and supported more than 169,000 full and part-time jobs.

[8] The department began operations on December 24, 1995, under its first secretary Richard "Moose" Speros.

[9] The Wisconsin Department of Tourism invests heavily in ventures around the state through grant programs.