[2] It included a price guide, as well as comic book, movie, anime, and collector news, interviews, and previews.

With its high-end production values and embodiment of the comic speculator boom,[4] Wizard was an instant hit, with a monthly circulation of more than 100,000 copies.

In 2006, Wizard was revamped with a bigger look and more pages, switching from the "perfect bound" staple-free look to that of a more traditional magazine.

In November 2006, Wizard magazine editor-in-chief and co-founder Pat McCallum was fired, after more than a decade with the company.

[7] After issue #200 (June 2008), Wizard made several changes to the magazine, shifting focus from reviews and humor to information about upcoming comics and the industry as a whole.

In 1993, the awards were presented at Dragon Con; in 1994, they were presented at Great Eastern Conventions' Philadelphia Comic Book Spectacular;[13] in 1995, the awards moved their home to the Chicago Comicon (later renamed Wizard World Chicago), where they remained for the remainder of their existence.