The video game is based on the Disney Channel Original Series Wizards of Waverly Place.

[1] The game's plot involves Alex buying a bracelet that is only meant for adult wizards and starts freezing people.

Players cast spells by drawing specific shapes on the Nintendo DS' touchscreen.

[1] A second video game titled Wizards of Waverly Place: Spellbound was released on November 16, 2010.

The game's story consists of Alex finding her missing dress for a wizardry fashion show.