Jaynes was the head coach of the James Madison University women's basketball team, but she resigned her position to take on the responsibilities of the WBCA.

[1] Bass joined the organization as executive director in 1997, and assumed the role of CEO after the retirement of Jaynes,[1] who continues to serve as a consultant to the WBCA.

All members are eligible to attend the WBCA's annual convention except for high school and college players.

The flagship event is the annual convention, coinciding both in timing and location with the Final Four weekend of the NCAA Women's Division I Basketball Championship.

The WBCA formerly sponsored an All America game, inviting twenty of the nation's top high school female basketball players.

The invited players were divided into two teams, and played an all star game in the same city as the Final Four (although sometimes at a different venue).

[7] The WBCA sponsors a program aimed at ethnically minority female basketball players who show an interest in becoming coaches.

[8] The program is organized in parallel with the annual convention, at the same locations, and includes a "two and a half day crash course in what the coaching profession entails".

The event is usually coupled with a money raising effort; the proceeds are dedicated to the Kay Yow/WBCA Cancer Fund, in partnership with The V Foundation.

The State Farm Wade Trophy is awarded annually to "the best women's college basketball player in National Collegiate Athletic Association (NCAA) Division I".